As the highest level brand certification carried out in accordance with the national standard GB/T 27925-2011, the five-star brand certification comprehensively evaluates enterprises from five dimensions: brand capability, product quality, market reputation, corporate culture, and industry influence, requiring enterprises to continuously maintain high standards of brand management and operation. In this annual audit, the certification expert group conducted a comprehensive evaluation of Yutong Heavy Industry's brand strategy, product quality control, after-sales service system, corporate culture construction, and other aspects through on-site verification, data review, and user follow-up. It was unanimously recognized that all indicators of Yutong Heavy Industry meet the five-star brand certification standards.
Since obtaining the five-star brand certification for the first time in 2016, Yutong Heavy Industry has always demanded high standards of itself and integrated brand building into the entire process of enterprise development. On the product side, Yutong Heavy Industry adheres to technology driven approach and has 651 independent intellectual property rights, including 109 invention patents. Based on the background of deep development of intelligent and electric integration, it steadily promotes product iteration. Among them, new energy environmental sanitation equipment such as Yutong pure electric washing and sweeping vehicles and pure electric compression garbage trucks, as well as core products such as Yutong's third-generation pure electric mining cards and Yutong's third-generation electric rotary drills, have continuously adapted to the needs of diverse work scenarios through breakthroughs in intelligence and electrification technology, and solidified long-term competitiveness through hard core innovation.
On the server side, Yutong Heavy Industry has established a full cycle direct service guarantee system and a full scenario intelligent service system around Yuqi's direct service, and has built a standardized, systematic, and normalized global service mechanism. 65 directly operated service centers have been established nationwide, with a service guarantee team of over 1800 and over 3200 parts outlets, providing customers with eight service commitments and the service value of "faster, more cost-effective, and more reassuring". Customized specialized operation and maintenance solutions are provided for different operating scenarios of environmental sanitation, mining transportation, and engineering machinery, efficiently responding to customer needs.
The successful passing of the annual supervision and evaluation of the five-star brand is not only a comprehensive recognition of Yutong Heavy Industry's brand management, product manufacturing, customer service, corporate culture, and social responsibility by authoritative institutions, but also sets a higher standard for the long-term development of the enterprise brand.
In the future, Yutong Heavy Industry will adhere to the business philosophy of "customer-centric" and continue to consolidate the long-term operation of its brand management system; Deeply cultivate the three main businesses, increase investment in the research and development of green intelligent equipment, and adhere to innovation driven operation scenarios that are greener, more efficient, and more intelligent; Continuously committed to high-quality products, comprehensive services throughout the entire lifecycle, and sustainable green development, we aim to build a strong, warm, and responsible heavy industry brand, creating greater value for our customers (society).